Identity Ventures
Jay Robinson - Venture Partner

Jay Robinson is a successful entrepreneur with over 40 years of experience of putting together businesses and business models that flourish. Jay’s passion is racing, he currently is the owner and managing member at NEMCO-JRR LLC, The #87 NASCAR SPRINT CUP Series Race Team.


1982 – 20011982 – 2001        Jay founded and owned a wholesale grocery business. The business was very

                       successful with distribution in most of The Eastern U.S. By the time the 90s

                         came to a close, Jay opted to change occupations for his passion for racing.


1984 - 19941984 - 1994        Jay worked in various racing divisions including the Winston Cup Series as well as NASCAR  Weekly Racing Series.



1995 – 19971995 – 1997        Competed in the NASCAR Weekly Racing Series, NASCAR All-Pro Series, and the  

                            NASCAR Sportsman Series.


1998 -1999 1998 -1999         Switched to NASCAR Weekly Racing Series with the Late Model Stock Cars.


2000          2000          Won 6 Late Model Stock Car events, including (4) ARA touring events.


2000 – 20112000-2011          Jay Robinson Racing was formed. Jay Robinson Racing competed full time

                      participating in every event starting in the 2001 season through 2011 season in

                       the NASCAR Busch Series which is now The NASCAR Nationwide Series.


2011 – 20122011-2012         Jay Robinson Racing competed in the NASCAR SPRINT CUP Series and NASCAR

                        Nationwide Series in a limited schedule

 2 NEMCO – 2012-Present    JRR LLC was formed and has competed in every race to date in the

                          NASCAR SPRINT CUP Series 2013 season and has competed in a limited

                        schedule in the NASCAR Nationwide Series

 2013-Present  Auction Universe; Jay co-founded Auction Universe a full service auction

                                         Company specializing in estates, antiques and racing auctions.  



Jay has gained valuable knowledge that has helped him achieve success in the racing industry. He has been involved in every aspect of racing from driving the race cars to building race cars, marketing, activation and being the crew chief & team owner. During his racing career he has worked with many high profile sponsors including: Advil (Wyeth Pharmaceutical’s), DelMonte, Checkers Restaurants, JVC, Florida DOT and the U.S. Border Patrol